Green — demand curve: as price rises, units sold fall.
Blue — revenue (P×Q): peaks at the revenue-maximizing price. Drag the slider left/right to find it.
Amber dot — your current average effective price (baseline). KPIs show Δ from here.
Purple dashed — gross margin (if cost data available). Red dashed = unit cost floor.
β (elasticity) key:
Curves fitted from actual Dutchie transaction data (log-log OLS with day-of-week controls, last 90 days). ★ = statistically significant (p<.10). Indeterminate high-rev SKUs need a controlled A/B price test to learn their true elasticity.