🎯 Monday Morning Brief

Week of Saturday, Sep 19, 2026 · Unity Rd Somerset

🎯 Week ahead pace

Last 28-day run rate: 121 customers/day, $58 AOV, $6,985/day revenue. Target is 150/day @ $65 = +29 customers/day gap = −$13,195/wk in revenue. ROIC 40.0% vs target 162%.
Customers / day
121
/ 150 target
AOV
$58
/ $65 target
Revenue / day
$6,985
/ $9,750 target
Weekly gap
$13,195
at the 150/$65 target

🔴 Slipping VIPs — call this week 14 $4,076 LTV at stake · floor-walk CSV in Customers tab

Mark EvankoTRAFFIC
Elite · Edibles · last visit 47.0d ago · 45.4d past their cadence · ID #0634
$9,526
lifetime
$0
LTV at stake
Luke BraceyTRAFFIC
Elite · Pre-Rolls · last visit 101.0d ago · 99.1d past their cadence · ID #0136
$3,626
lifetime
$0
LTV at stake
SHANNON CULVERTRAFFIC
Elite · Edibles · last visit 91.0d ago · 86.7d past their cadence · ID #9680
$3,199
lifetime
$0
LTV at stake
Adam ZTRAFFIC
Elite · Flower · last visit 83.0d ago · 73.3d past their cadence · ID #2171
$2,231
lifetime
$133
LTV at stake
Megan GriffinTRAFFIC
Elite · Pre-Rolls · last visit 31.0d ago · 22.8d past their cadence · ID #1256
$2,190
lifetime
$693
LTV at stake

💸 Engine — push these to Dutchie today 15 below-cost = active daily margin bleed

Journeyman - Strawberry Hash Rosin Lemonade Syrup - Syrup - 104.3mg (BiG)MARGIN
Journeyman · current effective $5.92 · cost $5.78 · needs list $20.28
+181%
to floor
PUSH
Illicit - Bananas Foster Soft Caramels - Caramels - 106.6mg (BiG)MARGIN
Illicit · current effective $5.92 · cost $5.78 · needs list $18.28
+153%
to floor
PUSH
Breakwater - Chocolate Bar 1:1 THC:CBN - Chocolate - 104mg (BiG)MARGIN
Breakwater · current effective $5.92 · cost $5.78 · needs list $18.28
+153%
to floor
PUSH
Meltdown - Birfday Cake Chocolate Bar - Chocolate - 92.2mg (BiG)MARGIN
Meltdown · current effective $5.92 · cost $5.78 · needs list $18.28
+153%
to floor
PUSH
Encore - Dark Chocolate Sea Salt RSO - Chocolate - 91.3mg (BiG)MARGIN
Encore · current effective $5.92 · cost $5.78 · needs list $18.28
+153%
to floor
PUSH

📦 Par Levels — walk these aisles this morning 500 ~18 customers/day at risk · $6,891 to top up

TK Headband | 1-PackTRAFFIC
Jerzy Landscapes · Pre-Rolls · on hand 7 / par 48 · sells 2.9/day
High Grass Farms,
vendor
Order 41
Savvy Guap - Tangie CrushTRAFFIC
Savvy · Edibles · on hand 0 / par 47 · sells 1.9/day
Verano NJ
vendor
Order 47
Panama 2K | 1-PackTRAFFIC
Phenos · Pre-Rolls · on hand 0 / par 40 · sells 2.1/day
Hamilton Farms LLC
vendor
Order 41
Silly Rabbit | 1-PackTRAFFIC
Pete's Farmstand · Pre-Rolls · on hand 0 / par 40 · sells 2.0/day
Garden Greens, LLC
vendor
Order 40
Camino - Midnight Blueberry 5:1 THC/CBN - Gummies - 20-Pack (120mg) [I]TRAFFIC
Camino · Edibles · on hand 1 / par 42 · sells 1.8/day
Victory Natural Fa
vendor
Order 42

🎯 Wednesday Drop — 2026-09-23 (in 4 days) the weekly FOMO engine

Drop calendar this WednesdayTRAFFIC
Schedule 3-4 limited-batch SKUs · 24h early access for Voyager+ tier · Tuesday teaser SMS goes out tomorrow
—
PLAN IT
Once drops are loaded into Dutchie, this section will auto-fill from inventory + scheduled deals.

🗓️ Labor check — push to schedule before Thursday currently 18.6% vs target 15% · gap 3.6pp

Add coverage · Weekday 5–9pLABOR
+23.7h/wk → serve ~$13896/wk demand
+$436/wk
ADD
Add coverage · Weekend 9a–12pLABOR
+1.6h/wk → serve ~$2835/wk demand
+$30/wk
ADD
Trim · Weekday 12–5pLABOR
−18.2h/wk → save ~$334/wk
−$334/wk
CUT

🚀 Acquisition pace +9.9/day gap · $216,846/yr at stake

New-customer rate: 31.1/day vs 41/day targetTRAFFIC
2nd-visit rate (30d): 25.4% · lift to 35% via post-purchase SMS = ~$28k/yr
31.1/day
PUSH

🚨 SOP failures — expired stock $161 written off this week — buyer accountability

4 batches expired without markdownMARGIN
Process gap: should be auto-marked-down at ≤30d threshold. Review buyer + PM accountability on each batch.
—
REVIEW
👥Open Customers 🛒Open Buy List 📊Open Par Levels ⚙️Open Engine 🎯Action Ledger
Generated 12:54 PM on Saturday, Sep 19 by morning_run.sh · print-friendly · share-friendly · refresh tomorrow with python3 monday_brief.py